From $0 to $2.21M
Revenue in 30 Months.
TractionRevenueCat · App Store Connect · Amplitude
Total Revenue Generated
$2.21M
Lifetime proceeds since Oct 2023
Source: RevenueCat
Annual Run-Rate Revenue
$1M+
Jan 2026 run-rate: $1.12M ARR
Source: RevenueCat
Total App Downloads
774K
All-time iOS installs
Source: App Store Connect
Food Items Logged
13.3M
All-time · growing daily
Source: Amplitude
Revenue History — $2K to $138K/month in 11 MonthsRevenueCat · Oct 2023 – Mar 2026
Source: RevenueCat
Monthly Revenue (USD)
Unit EconomicsRevenueCat · April 2026
Active Paying Subscribers
30K
Current · April 2026
Source: RevenueCat
Monthly Revenue (MRR)
$76K
6-month rolling average
Source: RevenueCat
Revenue Per Subscriber
$40
Per year · vs $28 H&F median
Source: RevenueCat
Annual Subscription Mix
98.2%
Predictable revenue
Source: RevenueCat
🏆
44% Trial-to-Paid Conversion
Nearly 2× the industry median of ~24% (RevenueCat State of Subscription Apps 2024). Once a user starts a free trial, almost half become paying subscribers — the product sells itself.
Conversion FunnelApp Store Connect · Amplitude · RevenueCat
774K
Total Installs
App Store Connect
571K
Completed Onboarding
74% of installs
~57K
Active Users (30d)
Amplitude
7-Day Trial
Free Trial Starts
Auto on signup
44%
Convert to Paid
2× industry · RevenueCat
vs. Industry BenchmarksRevenueCat State of Subscription Apps 2024
Trial-to-Paid Conversion ★
Source: RevenueCat State of Subscription Apps 2024
Day 1 Retention ★
Source: RevenueCat State of Subscription Apps 2024
Revenue Per Subscriber ★
Source: RevenueCat State of Subscription Apps 2024
Product EngagementAmplitude · All-Time Since Launch
🍽️
13.3M
Total Food Items Logged
Source: Amplitude · ac_content_food_added
🎙️
2.7M
Logged by Voice AI
Source: Amplitude · ac_content_food_added_voice
⌨️
7.5M
Logged by AI Text
Source: Amplitude · ac_content_food_added_text
📷
1.6M
Logged by Barcode Scan
Source: Amplitude · ac_content_food_added_scan
⚖️
529K
Weight Entries Logged
Source: Amplitude · ac_content_weight_added
🤖
571K
Completed AI Onboarding
Source: Amplitude · onboarding_finish
The OpportunityApp Store Connect · RevenueCat
🎯
744K Users Already Acquired — Zero Cost to Reactivate
These users downloaded the app, hit the onboarding, experienced the product. They know the brand. Reactivating 5% = 37K subscribers = $1.5M additional ARR with near-zero cost.
744K
Owned audience · Source: App Store Connect
5% reactivation = $1.5M ARR
Owned Audience Reactivation
744K users already acquired at cost. Email + push re-engagement to lapsed users is the highest-ROI growth lever available — no CAC, high intent.
Android = 0 Today
Entire Android Market Untouched
iOS only. Android represents ~72% of global smartphones. Infrastructure scales — Android is a distribution unlock, not a rebuild from scratch.
Year 2 Retention Lever
Primary Growth Unlock for 2026
44% trial conversion is proven and elite. Improving Year 2 renewal through better habit formation and lifecycle engagement is the primary focus — each +10pts = significant LTV uplift.
$40 ARPU
43% Above Industry Median
Premium AI pricing is validated. Users pay more for voice + AI vs legacy trackers like MyFitnessPal. Pricing power proven without hurting conversion rates.
Subscriber Growth & ChurnRevenueCat · Oct 2023 – Apr 2026
Source: RevenueCat
Active Paying Subscribers
Source: RevenueCat · Annual Sub Mid-Period Churn
Annual Subscriber Churn Trend
📊 Context: Subscriber base peaked at ~52K (May 2025) as the first large annual renewal cohort (Jun–Sep 2024 acquisitions) came up for renewal. Annual subscriber mid-period churn improved from 14% → <0.3%/month as the base matured. Improving Year 2 annual renewal is the primary focus for 2026. The Jan 2026 spike reflects the annual renewal of January 2025 cohort — classic "New Year's resolution" buyers with lower intent and shorter commitment horizon. This is a known seasonal pattern, not a product or retention regression.
Retention & Conversion KPIsAmplitude · RevenueCat
Day 1 Retention
32.5%
Source: Amplitude cohort analysis
Day 7 Retention
16.1%
Source: Amplitude cohort analysis
Trial-to-Paid Conversion
44%
RevenueCat · 2× industry median of 24%
Annual Plan Mix
98.2%
Annual vs monthly · Source: RevenueCat
Live Product AnalyticsAmplitude · Real-time
ParrotPal Group